When people choose products, fake packaging is often their first impression. Packaging boxes have a visual communication function that can guide people to accurately identify and purchase goods, thereby realizing the convenience that packaging boxes bring to us. Only by accurately using the visual communication function of packaging boxes can we design our own packaging boxes. In order to strengthen customers' desire to buy. The gift box factory tells you how to design the packaging box to achieve the effect of visual communication.
Packaging box design
1. The occurrence of visual and tactile sensations
Everything in the world is made of different materials. Different material surfaces will produce different tactile sensations and textures. Texture can be roughly divided into two types: visual and tactile. The visual type is what we call visual touch. Visual tactile sensation and real tactile sensation are usually both opposite and unified. Visual tactile sensation is just a reflection of real touch that gives people an experience. It is image. Under such conditions, visual tactile sensation becomes a symbol. This kind of Marks are generated through previous experiences, and then compiled and transformed into a kind of visual information, which then plays a guiding role in subsequent tactile decisions.
2. Visual and tactile forms in packaging box design
The first visual and tactile form is caused by the texture of the packaging box material itself. It can feel soft, firm, smooth, rough, etc., through the visual and tactile feeling of the packaging box material and surface texture. , to create a sense of affinity and attraction between consumers, which is widely adopted in many current designs; the second is a further innovation based on the first, which not only takes into account its own packaging The selection of box materials, and the product material texture factors of the packaging box, are simulated and designed on the outer packaging box of the product, so that consumers can understand and identify the packaging box products at the first time. This identification is through This is achieved by the visual and tactile properties of the packaging box.
3. Means to complete the visual and tactile introduction into the packaging box plan
(1) In the design of product packaging boxes, apply real materials and textures to the packaging box materials, such as tea packaging boxes, directly use bamboo or pottery to design tea packaging boxes. This method is also the most widely used method at present, and it is also a relatively traditional method.
(2) Take the method of imitation, use other conventional packaging box materials, such as paper, plastic, glass, etc. to imitate product characteristics or a certain material texture to achieve visual and real tactile effects, and create it through such a design Effective visual communication of product information to consumers.
(3) By using three-dimensional printing technology to simulate a certain texture visual effect, the visual and tactile concept can also be introduced into the packaging box design. In the initial distant view, consumers can obtain a basic cognitive feeling of the product through the visual communication of the packaging box, thereby determining their purchasing needs for the product. For example, the carton packaging box of a box of candy has a cloth texture printed on the surface. The visual and tactile effect it conveys is relatively soft and warm, achieving the expected effect of the packaging box being friendly. But it is different from the previous two methods in that it only has visual and tactile sensations, while the latter two not only have visual and tactile sensations, but also have real tactile sensations.
4. Summary
The important role that the visual communication function of packaging boxes plays in packaging boxes requires more in-depth research on the form of communication. At the same time, we also understand the universality and importance of visual touch for people to judge an object, and it is a way to establish a subjective understanding of the existence between people and objects. Its universality includes the process of consumers' understanding of product packaging boxes. Therefore, the concept of visual touch can be introduced into the visual conveyance of packaging boxes to provide guidance for packaging box design.
