China Dongguan Guangda Packaging Material Co., Ltd. company news

When people choose products, fake packaging is often their first impression. Packaging boxes have a visual communication function that can guide people to accurately identify and purchase goods, thereby realizing the convenience that packaging boxes bring to us. Only by accurately using the visual communication function of packaging boxes can we design our own packaging boxes. In order to strengthen customers' desire to buy. The gift box factory tells you how to design the packaging box to achieve the effect of visual communication. Packaging box design 1. The occurrence of visual and tactile sensations Everything in the world is made of different materials. Different material surfaces will produce different tactile sensations and textures. Texture can be roughly divided into two types: visual and tactile. The visual type is what we call visual touch. Visual tactile sensation and real tactile sensation are usually both opposite and unified. Visual tactile sensation is just a reflection of real touch that gives people an experience. It is image. Under such conditions, visual tactile sensation becomes a symbol. This kind of Marks are generated through previous experiences, and then compiled and transformed into a kind of visual information, which then plays a guiding role in subsequent tactile decisions. 2. Visual and tactile forms in packaging box design The first visual and tactile form is caused by the texture of the packaging box material itself. It can feel soft, firm, smooth, rough, etc., through the visual and tactile feeling of the packaging box material and surface texture. , to create a sense of affinity and attraction between consumers, which is widely adopted in many current designs; the second is a further innovation based on the first, which not only takes into account its own packaging The selection of box materials, and the product material texture factors of the packaging box, are simulated and designed on the outer packaging box of the product, so that consumers can understand and identify the packaging box products at the first time. This identification is through This is achieved by the visual and tactile properties of the packaging box. ​ 3. Means to complete the visual and tactile introduction into the packaging box plan (1) In the design of product packaging boxes, apply real materials and textures to the packaging box materials, such as tea packaging boxes, directly use bamboo or pottery to design tea packaging boxes. This method is also the most widely used method at present, and it is also a relatively traditional method. (2) Take the method of imitation, use other conventional packaging box materials, such as paper, plastic, glass, etc. to imitate product characteristics or a certain material texture to achieve visual and real tactile effects, and create it through such a design Effective visual communication of product information to consumers. (3) By using three-dimensional printing technology to simulate a certain texture visual effect, the visual and tactile concept can also be introduced into the packaging box design. In the initial distant view, consumers can obtain a basic cognitive feeling of the product through the visual communication of the packaging box, thereby determining their purchasing needs for the product. For example, the carton packaging box of a box of candy has a cloth texture printed on the surface. The visual and tactile effect it conveys is relatively soft and warm, achieving the expected effect of the packaging box being friendly. But it is different from the previous two methods in that it only has visual and tactile sensations, while the latter two not only have visual and tactile sensations, but also have real tactile sensations. 4. Summary The important role that the visual communication function of packaging boxes plays in packaging boxes requires more in-depth research on the form of communication. At the same time, we also understand the universality and importance of visual touch for people to judge an object, and it is a way to establish a subjective understanding of the existence between people and objects. Its universality includes the process of consumers' understanding of product packaging boxes. Therefore, the concept of visual touch can be introduced into the visual conveyance of packaging boxes to provide guidance for packaging box design.

Among the quality indicators of packaging box printing and production, several materials play an important role. Therefore, corporate customers should carefully select the materials of packaging boxes before custom printing of packaging boxes. Below we introduce in detail several commonly used materials for packaging boxes. materials and their characteristics. White cardboard, also called single copper paper, is the most commonly used material in the carton packaging industry. White cardboard is a strong, thick, and large-weight paper. The front side of white cardboard has high whiteness and gloss. The smoothness and fineness have high printability. The back of the white cardboard has not been uncoated. Compared with the front, the gloss, smoothness and whiteness are slightly worse. Because of the high gloss of the front of the white cardboard, some people use it. It is compared with the breadth of copper, so this kind of paper is also called [single copper paper]. Commonly used weights are: 250.300.350.400 grams. White board paper is a kind of packaging paper made from waste paper. The quality of white board paper is slightly lower than that of white cardboard. The surface of white board paper also has high whiteness and gloss, but the paper core and back are gray. Regular winnings include: 230, 250, 300, 350, 400 grams. With the development of the packaging industry, the requirements for product packaging boxes have become higher and higher, and the demand for gold and silver cardboard has also increased year by year. Gold and silver cardboard is a kind of paper made of white cardboard and aluminum gold and silver film. In layman's terms, it means that a thin gold and silver aluminum film is pasted on the white cardboard. Conventional gold and silver cardboard Weight: 275.325.375 grams. Kraft paper is divided into white kraft paper and yellow kraft paper. High-weight kraft paper is generally used for packaging box printing. Kraft paper has high strength, good toughness, and is not easy to break. Yellow kraft paper is usually yellowish brown. Semi-bleached or fully-bleached kraft pulp is cream or white. Conventional weights are: 275.325.375 grams, which are used in different packaging boxes due to product needs and designs. In addition, packaging materials include corrugated paper, also called corrugated paper, special paper, gray board paper and other materials

In our daily lives, we often see people making packaging boxes. In addition to using this skill to send gifts, we also use this skill in other aspects. do you know? There are tricks for making packaging boxes, so don’t think about it yourself. Next, let’s take a look at this trick! 1. Consider the size of the packaging If some people use packaging boxes to pack expensive gifts, they must give priority to the size of the gift. If it is as small as a ring, the appearance of the packaging box should be designed to be small and exquisite; if it is large enough to hold a book, the appearance of the packaging box should be designed to be grand. In short, when making packaging boxes, you must take into account the size of the packaging, and then make relevant designs. 2. Conceive the appearance of your own packaging box Everyone has their own reasons for making packaging boxes. Some people give gifts to their loved ones, while others give gifts to their friends. Whether it's for a loved one or a good friend. You must have a good idea of the appearance of your packaging box. You can decide the appearance according to the personality of the person you are giving the gift to. For example, if the person you are giving the gift to has a sweet and well-behaved personality, you should consider that the appearance should not be fancy when making the packaging box. Sample. 3. Design concept of packaging box Generally, when designing a packaging box, you need to know what kind of floor plan the design will be before it can become a packaging box. Otherwise, if the plan of the packaging box is designed in a Z-shape, you will find it difficult to become a box when folded.

Many products circulating on the market now have different packaging, which involves a printing issue. In fact, printing technology is a technology for copying graphic information. The same text and patterns can be obtained through mass printing, which can reflect the characteristics of the product and make the appearance of the product more beautiful. Let’s talk about the characteristics of printing and packaging today. replicability In fact, it has been mentioned above that a large number of packages of the same style can be obtained through printing. This is the biggest feature of printed packaging. Printing itself is still a relatively special industry. Its main task is to copy the information of already prepared artwork. It does not need to innovate, and of course it cannot innovate. The original image is the most important basis for printing. Without the original image, the printing work will be difficult to carry out. artistry In fact, printing can be regarded as a treasure obtained by the combination of art and technology in the technical world. It is a very sacred art that has been jointly approved by the world. People who engage in printing work must first have the most basic appreciation ability, so that they can well grasp the characteristics and presentation style of design manuscripts, and then they can use their skilled technology to copy the original design drawings. Printing and packaging are naturally indispensable to these processes, so the artistry of the original design is unique in the world and must be protected by everyone. No matter what, the packaging of every product is pleasing to the eye and has its own unique meaning. You must maintain respect when facing these things. Printed packaging only appears in front of everyone after the efforts of many people, so cherish it.