China Dongguan Guangda Packaging Material Co., Ltd. company cases

When people choose products, fake packaging is often their first impression. Packaging boxes have a visual communication function that can guide people to accurately identify and purchase goods, thereby realizing the convenience that packaging boxes bring to us. Only by accurately using the visual communication function of packaging boxes can we design our own packaging boxes. In order to strengthen customers' desire to buy. The gift box factory tells you how to design the packaging box to achieve the effect of visual communication. Packaging box design 1. The occurrence of visual and tactile sensations Everything in the world is made of different materials. Different material surfaces will produce different tactile sensations and textures. Texture can be roughly divided into two types: visual and tactile. The visual type is what we call visual touch. Visual tactile sensation and real tactile sensation are usually both opposite and unified. Visual tactile sensation is just a reflection of real touch that gives people an experience. It is image. Under such conditions, visual tactile sensation becomes a symbol. This kind of Marks are generated through previous experiences, and then compiled and transformed into a kind of visual information, which then plays a guiding role in subsequent tactile decisions. 2. Visual and tactile forms in packaging box design The first visual and tactile form is caused by the texture of the packaging box material itself. It can feel soft, firm, smooth, rough, etc., through the visual and tactile feeling of the packaging box material and surface texture. , to create a sense of affinity and attraction between consumers, which is widely adopted in many current designs; the second is a further innovation based on the first, which not only takes into account its own packaging The selection of box materials, and the product material texture factors of the packaging box, are simulated and designed on the outer packaging box of the product, so that consumers can understand and identify the packaging box products at the first time. This identification is through This is achieved by the visual and tactile properties of the packaging box. ​ 3. Means to complete the visual and tactile introduction into the packaging box plan (1) In the design of product packaging boxes, apply real materials and textures to the packaging box materials, such as tea packaging boxes, directly use bamboo or pottery to design tea packaging boxes. This method is also the most widely used method at present, and it is also a relatively traditional method. (2) Take the method of imitation, use other conventional packaging box materials, such as paper, plastic, glass, etc. to imitate product characteristics or a certain material texture to achieve visual and real tactile effects, and create it through such a design Effective visual communication of product information to consumers. (3) By using three-dimensional printing technology to simulate a certain texture visual effect, the visual and tactile concept can also be introduced into the packaging box design. In the initial distant view, consumers can obtain a basic cognitive feeling of the product through the visual communication of the packaging box, thereby determining their purchasing needs for the product. For example, the carton packaging box of a box of candy has a cloth texture printed on the surface. The visual and tactile effect it conveys is relatively soft and warm, achieving the expected effect of the packaging box being friendly. But it is different from the previous two methods in that it only has visual and tactile sensations, while the latter two not only have visual and tactile sensations, but also have real tactile sensations. 4. Summary The important role that the visual communication function of packaging boxes plays in packaging boxes requires more in-depth research on the form of communication. At the same time, we also understand the universality and importance of visual touch for people to judge an object, and it is a way to establish a subjective understanding of the existence between people and objects. Its universality includes the process of consumers' understanding of product packaging boxes. Therefore, the concept of visual touch can be introduced into the visual conveyance of packaging boxes to provide guidance for packaging box design.  

Among the quality indicators of packaging box printing and production, several materials play an important role. Therefore, corporate customers should carefully select the materials of packaging boxes before custom printing of packaging boxes. Below we introduce in detail several commonly used materials for packaging boxes. materials and their characteristics. White cardboard, also called single copper paper, is the most commonly used material in the carton packaging industry. White cardboard is a strong, thick, and large-weight paper. The front side of white cardboard has high whiteness and gloss. The smoothness and fineness have high printability. The back of the white cardboard has not been uncoated. Compared with the front, the gloss, smoothness and whiteness are slightly worse. Because of the high gloss of the front of the white cardboard, some people use it. It is compared with the breadth of copper, so this kind of paper is also called [single copper paper]. Commonly used weights are: 250.300.350.400 grams. White board paper is a kind of packaging paper made from waste paper. The quality of white board paper is slightly lower than that of white cardboard. The surface of white board paper also has high whiteness and gloss, but the paper core and back are gray. Regular winnings include: 230, 250, 300, 350, 400 grams. With the development of the packaging industry, the requirements for product packaging boxes have become higher and higher, and the demand for gold and silver cardboard has also increased year by year. Gold and silver cardboard is a kind of paper made of white cardboard and aluminum gold and silver film. In layman's terms, it means that a thin gold and silver aluminum film is pasted on the white cardboard. Conventional gold and silver cardboard Weight: 275.325.375 grams. Kraft paper is divided into white kraft paper and yellow kraft paper. High-weight kraft paper is generally used for packaging box printing. Kraft paper has high strength, good toughness, and is not easy to break. Yellow kraft paper is usually yellowish brown. Semi-bleached or fully-bleached kraft pulp is cream or white. Conventional weights are: 275.325.375 grams, which are used in different packaging boxes due to product needs and designs. In addition, packaging materials include corrugated paper, also called corrugated paper, special paper, gray board paper and other materials

The custom packaging material should be able to effectively protect the product. Therefore, it should have certain strength, toughness and elasticity to adapt to the influence of static and dynamic factors such as pressure, impact, vibration and so on. The common embossing process for packaging box production uses modern engraving technology to make upper and lower matching female and male molds. The sub-embossing and concave process of the hot stamping box is completed in one go. The rise of embossed printing technology has reduced defective products due to process inaccuracies. The cold stamping process for gift packaging boxes has low cost, can save a lot of energy, and has high production efficiency. It does not need to be heated before printing. It is a new and promising new process. 1. Isolation performance According to different requirements for product packaging, packaging materials should have certain barriers to moisture, water vapor, gas, light, aroma, odor, heat, etc. 2. Better economic performance Packaging materials should be from a wide range of sources, easy to obtain, and low in cost. Used packaging materials and packaging containers should be easy to dispose of and should not pollute the environment or cause public nuisance. 3. Good safety performance The toxicity of the packaging material itself should be low to avoid contaminating the product and affecting human health; the packaging material should be non-corrosive and have properties such as insect-proof, moth-proof, rodent-proof, and microbial inhibition to protect product safety. 4. The appropriate use of packaging materials is related to the cost and safety performance of product transportation. Packaging products with appropriate packaging materials can save a lot of expenditure costs, and the products can also be safely protected at lower costs. 5. Suitable processing performance Packaging materials should be easy to process and easy to make into various packaging containers. They should be easy to mechanize and automate packaging operations to adapt to large-scale industrial production. They should be suitable for printing and easy to print packaging signs. If your product sales are sluggish in the market, or the sales growth rate is lower than the total market growth rate, you need to check your packaging image and market positioning, and consider improving the packaging design to re-occupy the market with a new packaging image.

Every item has its own mission, and the mission of the packaging box is to preserve the things it wraps more perfectly and to set off the product. A good packaging box needs to have many functions. Today, let’s talk with you about the things that need to be paid attention to during the packaging box design process. 1. Identify the products that need packaging Because different products have different requirements for packaging boxes, for example, fruit packaging boxes. Everyone knows that fruit is a product that is easily damaged and perishable, so its packaging box must have enough packaging. The strength is for protection, and it must be permeable, timely ventilated, etc.; some high-end products such as gift boxes need to be designed with enough space to facilitate the combination and use of products, and they must also be aesthetically pleasing and not lose the quality of the product. . Therefore, when designing the packaging box, you must clearly discuss the use and requirements of the product with the customer. 2. Follow the trends The design of packaging boxes must keep up with the current fashion trends in order to win the favor of the public. It is difficult for packaging boxes that are too personalized to be recognized. For example, environmental protection is currently being called for, so environmental protection is the most important proposition in the current packaging box design. It must be good-looking and recyclable. In this way, it can attract customers and get more recognition, and it can also save energy. So much Are you still afraid that your creativity will be abandoned if your functions are unified? 3. Methods of formal expression The most intuitive thing about a packaging box is the visual experience, and the vision will also be conveyed to everyone's heart. Therefore, when designing, you must learn to consider the shape, material, processing method, etc. of the packaging, and understand the method of formal expression before you can present it. Good work.